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Meet the Team

Below is some information about our team and their credentials. We have additional resumes and examples of experience that can be provided upon request by going to the Contact Us page and requesting.

-Keith Ross

Keith RossKeith Ross

Keith Ross is the Founder and President of Dry Ground Capital. He is an Accredited and Sophisticated investor and has 20 years of investing experience. His primary focus is on Real Estate investing in multifamily properties that present excellent value add and hybrid-yield opportunities. Keith is a partner in 11 multifamily apartment communities and owns several single-family properties totaling 1477 doors. Additionally, he participates in the niche of disruptive technologies and industry disruptors as an Angel/Seed Investor.

Keith also has 19 years of experience in the Technology industry and has worked at one of the largest Cloud Service companies in the world for 17 years. During this tenure, he has held executive leadership roles, including 450+ direct and indirect reports on teams located in offices across Central Texas, Kansas City, New Jersey, remote workers all around the United States, London, Wales, Hong Kong, Mexico, India, and Australia. Responsibilities consisted of infrastructure and application engineering, global implementations, and the OpenStack cloud, a $200M in annual revenue business. In previous roles, Keith was responsible for a portfolio of all Linux customers and infrastructure across a $1.5B+ run rate business (200,000+ servers/guests) as well as the Enterprise Engineering function, supporting many of the Fortune 100 and thousands of other companies.

Moreover, Keith was the site leader for the company’s 87,884 sq. ft. Austin site, which included capacity for 565 employees and had ~300 occupants. The site had a full 24x7x365 security team, full maintenance and cleaning crew, and an office manager. The site was closed permanently in late 2020.

Additionally, tasked with starting a new line of business in late 2019, successfully transformed the Global Technical Support organization into an effective sales team through up/cross/right-sell strategies and campaigns totaling a revenue run rate of $12M+ in the first 18 months.

Keith has also served as a business advisory partner to multiple SMBs in San Antonio and Austin and previously founded an IT consulting and web services company with over 50 local SMBs as customers. During this time, his company consulted towing companies, which included designing a solution for a City of San Antonio RFP. His company also performed pro bono work for such organizations as Keep San Antonio Beautiful and the San Antonio Children’s Art Charity.

When he is not spending time with his wife, Megan, or two kids, he can be found reliably in one of two places: the lake or the woods.

TRAINING / AFFILIATIONS / CERTIFICATIONS

  • Apartment Association of Greater Dallas Member
  • Lean Six Sigma Black Belt Certification
  • Independent Rental Owner Professional Certification
  • 21st Century Leadership Certification
  • Lifestyles Unlimited Lead Investor Certification
  • Rackspace Advanced Leadership Program
  • Lifestyles Unlimited MF Passive Investor Certification
  • Rackspace Emerging Leaders Program (MVP Award)
  • Lifestyles Unlimited MF Core Certification
  • Lifestyles Unlimited Preferred Investor Group Member
  • Flow Research Collective | Zero to Dangerous
  • Flow Research Collective | Forever Dangerous
  • Black Swan Group | Mastering Negotiation

Megan Ross

Megan Ross is the Vice President of Operations for Dry Ground Capital. She is an Accredited and Sophisticated investor and has 13 years of investing experience. She has a strong background in Customer Success and is focused on creating a world-class experience for our investors and customers in our subsidiaries. Additionally, Megan has experience in interior design with past projects and helps with design decisions in our properties.

Megan helped companies with their Customer Success programs in the Austin area for 7 years. She has led teams, developed & optimized processes, overseen operations, automation, and execution. In previous roles, Megan has worked with some of the top companies in the Credit, Banking, and Social Media industries.

Megan graduated with Honors from the University of Arkansas, Sam Walton College of Business, with a degree in Supply Chain Management and Marketing.

During Megan’s downtime, she enjoys spending time with her husband and two kids as well as event planning and gardening. She likes to travel, interior design, and arts & crafts.

TRAINING / AFFILIATIONS / CERTIFICATIONS

  • Lifestyles Unlimited Lead Investor Certification
  • Lifestyles Unlimited Preferred Investor Group Member
  • SCRUM Master Certified
  • Apartment Association of Greater Dallas Member
  • Customer Success Manager Advanced Certified Professional
  • Lean Six Sigma Yellow Belt Certification
  • ITIL Foundation in IT Service Management

Dry Ground Meaning

The name comes from references to Moses crossing the Red Sea on dry ground and Joshua crossing the Jordan river on dry ground. They were both significant parts of the people entering into their promised land in the Bible, and crossing on “dry ground” meant that they would go in unencumbered.

As we have gone into this business venture, it is with the mindset that no matter what sort of “deep waters” we may need to cross, we will do it on “dry ground.”